Creating healthier relationships between people and food
Improved Choices Across Our Portfolio
Every day millions of people across the UK enjoy our products. We have developed our brands over the years to ensure we offer a wide variety of enjoyable food and beverages and we continue to expand our portfolio with options for every taste, lifestyle and occasion.
We believe that a more sustainable food system should meet human needs for both nutrition and enjoyment. We’re working to introduce new products that have more of the nutritious ingredients our consumers need. And we are continuing to reformulate existing recipes across our portfolio to reduce added sugars, sodium and saturated fat so that people can continue to enjoy our most-loved brands as part of a balanced diet.
NUDGING TOWARDS HEALTHIER CHOICES
Maximum taste, no sugar
Since 2005 all of our cola advertising has focused on Pepsi MAX and it’s grown 248% (by volume) in that time. Pepsi MAX disrupted no-sugar soft drinks category as it was marketed as a lifestyle brand, rather than a diet product.
The brand has maintained its momentum with new flavours including Cherry, Raspberry and Ginger.
Taste us, love us
Our Taste Us, Love Us campaign runs across all of our Better For You products and aims to bust the myth that for something to be healthy it has to compromise on taste. 99.9% of consumers have loved our products and, by encouraging people to switch from regular potato crisp to Better For You, we've removed thousands of calories.
More choices in vending
Our helloGoodChoices vending machines are filled with products which meet the nutritional benchmarks for hospitals and public sector workplaces (GBS and CQUIN). This means helloGoodChoices is helping people achieve their five-a-day by making fresh, pure fruit juice available nationwide in the vending market: a UK first!
As we continue on our journey to offer improved choices across our portfolio, more than 100 machines are already in transport hubs, council and NHS buildings, as well as universities and businesses. helloGoodChoices offers a spectrum of products from across PepsiCo’s brand portfolio including sugar-free Pepsi MAX and 7UP Free and Walkers Oven Baked – with an average 50% less fat compared to regular potato crisps.
Responsible Marketing
Informative labelling
We're committed to providing clear and informative food labelling and recognise how it can play an important role in helping people manage a balanced diet. We have voluntarily provided the % Guideline Daily Amounts (GDAs) on the front of our product packaging for many years.
Recognising the consensus building for a single consistent labelling system, we were among the first to sign up to the Department of Health’s voluntary front of pack hybrid nutrition labelling scheme, which includes both % reference intakes and traffic light colours.
Highlighting the goodness of juice
Tropicana's Little Glass campaign highlighted the Government's recommended 150ml serving helping more of the nation reach their five-a-day. We know that having whole fruit or vegetables is the ideal way to get the nutrition we need – but in this day and age, it’s not always convenient to do and so a glass of juice can be a great kick start towards that recommendation.
A 150ml glass of 100% orange juice
delivers 60% of the daily Vitamin C recommended intake as well as other
important micronutrients such as folate and potassium.
Product Innovation
Even though our Quaker portfolio already falls below the average sugar guidelines set for breakfast cereals by Public Health England, we reduced added sugars by an average of 16% across selected Quaker products in 2019.
We revamped regular 7UP in 2017, cutting down calories by removing seven grams of sugar per 100ml - that's a 30% sugar reduction. This reformulation exceeds the industry-wide 20% sugar reduction set by Public Health England.
Walkers Oven Baked contain 50% less fat than regular potato crisps. We've used the power of the Walkers masterbrand including brand ambassador Gary Lineker to help market the product and dispel the myth that for something to be healthy it has to compromise on taste.
Containing 40% less sugar than other granolas and children's breakfast cereals on average, these oaty clusters and animal shapes are available in a variety of flavour combinations, including strawberry, chocolate, banana and honey.
We've led the industry on salt reduction having removed 55% across our savoury snacks and 25% from standard potato crisps more than a decade ago. We've also reduced the amount of saturated fat in our Walkers crisps by over 70%.
Tropicana Whole Fruit retains more of the fruit fibre, which is a key nutrient lost during traditional juicing. The result is a delicious drink, which counts as one of your five-a-day, is high in fibre, and has a thick, velvety-smooth texture.
Naked Lean smoothies are an average of 40% lower in sugar versus the smoothie category. Three of our core range have been reformulated, with Blue Machine, Mango Machine and Red Machine now at 15g of sugar per serving.