Quaker kicked off 2020 with their ‘Go Forridge’ campaign inspiring the nation to get creative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign uses observational humour, encouraging people to explore the taste possibilities that lay just a few feet away in their own cupboards, fridges and freezers. 

The new campaign is built around the insight that 55% of people simply don’t think about porridge at breakfast  and aims to convert those who don’t usually think about porridge, to have it as their go-to breakfast. January is the perfect time to launch this campaign as consumers are increasingly health conscious and searching for a healthy breakfast which is both tasty and effortless to make.

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