Quaker has launched a new range of kids cereals, including some which contain 40% less sugar than other granolas and children’s breakfast cereals (on average).

Quaker Kids Oatie Porridge Mix-Ups and Quaker Kids Oatie Mix-Up are available in a number of popular flavours. Oatie Porridge Mix-Ups offers kids porridge in favourite flavour combos including chocolate & banana and strawberry & raspberry. Oatie Mix-Up is something new – crunchy animal shapes with oatie clusters. Both cereals have no artificial flavours, colours or preservatives.

It’s great to bring a product to market that helps busy parents at breakfast time. Kids are a discerning audience, so we know we have to deliver on taste, while satisfying parents’ concerns regarding sugar.

Brand Manager, Jo Sayer explains how the new cereals are meeting demand from parents and kids: "With 4g or less of added sugar per 30g serving in Oatie Mix-Up and no added sugar in Oatie Mix-Ups, plus we’ve traffic-light labelling on the front of pack, to help parents make informed choices for their family.”

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