Naked is now the only juice or smoothie brand sold in UK supermarkets, that comes in bottles made entirely from recycled plastic.

The packaging change is part of our global strategy to create a world where plastics need never become waste. The new bottles have been rolled out across the entire range of Naked smoothies and the new labels on bottle call out the 100% recycled plastic bottles message to appeal to sustainably-conscious consumers.

“We know people are mindful of the impact plastic packaging has on the environment and we’re really proud to announce that Naked is the only current juice or smoothie brand in supermarkets that uses bottles made from 100% recycled plastic. Our new bottles mean that smoothie drinkers can act in a more sustainable manner, while also enjoying delicious smoothies with a fruit boost throughout the day.

Charlotte Ashburner
Senior Marketing Manager, Naked

 

To find out more about our sustainable packaging vision, click here.

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