At the London NFL games, Pepsi MAX held the #RecyclingThrowdown giving fans the chance to vote for which team they wanted to win, giving away the chance to go pitch side.

The #RecyclingThrowdown used the power of the Pepsi MAX brand to nudge consumers to change their recycling habits in a fun and engaging way. It helped drive the message that our cans are 100% recyclable and can go into kerbside recycling meaning it's simple for consumers to responsibly dispose of them. 

This activation was another step towards achieving our ambition of building a world where plastics need never become waste - find out more in the video below...

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