As we work towards creating a world where plastic need never become waste, we’re delighted to announce that Doritos has launched a new product packaged in a widely recyclable triangular tube with a flip-up lid.
The new Doritos STAX range comes in four bold flavours; Ultimate Cheese, Sour Cream, Onion and Mexican Chilli Salsa & Flaming Chicken Wings. Designed to be sustainable from the start, the shape of STAX differs slightly to a normal Dorito so it can fit into the unique triangular packaging. With its stand-out triangular design, the tube can be re-closed using the flip-up lid, and more importantly, it's widely recyclable - including the lid!
“We're confident that Doritos fans are going to love the bold flavours and the recyclable cannister packaging. Sustainability is now more critical than ever, so this was a key factor in the development of STAX and we're immensely proud of what we've created.”
Doritos Senior Brand Manager
The triangular tube packaging is made mainly from cardboard, it can be disposed of in household recycling - making it easy for consumers to dispose of responsibly. This is another step forward in achieving our ambition of designing 100% of our packaging to be recyclable, compostable or biodegradable by 2025.
To find out more about our sustainable packaging vision, click here.