Back in 1947, Tropicana was a small company in Florida that simply sold fruit gift boxes. Tropicana has transformed into a first-class brand and one that is synonymous with premium. Over half a century later Tropicana continues to select the finest fruit, create original products, pioneer innovative processes and explore new markets.
Tropicana Pure Premium was launched in the UK in 1991 and revolutionised the chilled juice category by introducing the UK market to juice that was made with just 100% pure squeezed juice.
Since then Tropicana has gone from strength to strength, doubling our business in 3 years and growing household penetration from 12% in 2003 to 30% in 2007.
Tropicana is dedicated to using natural resources in a responsible manner. We work toward environmental sustainability by continually scrutinising our processes, and by reducing, reusing and recycling whenever possible in all aspects of our production.
We have further grown with the launch of new premium flavours. Tropicana Go! was created for the kid's juice drink market and we recently launched Tropicana Smoothies.
