Range and display
Information for retailers looking for advice on stocking and displaying PepsiCo's core product range.
Get the EDGE to drive your sales
Effective merchandising and execution is fundamental to driving sales and small changes in store can make a big difference in your till. By following our key principles of right range, right display and right value you can have the EDGE (Every Day Great Execution) over your competitors and watch your sales grow.
Right range
It's vital to use the space available to stock the best selling lines as this will maximise sales and increase your profits – 70% of CSN sales for example come from the top 50 skus.
Right display
Secondary displays and POS materials are vital to driving sales. For maximum impact they should be placed in high traffic areas like the till point and close to other impulse products to drive linked purchase opportunities.
Right value
Value has become increasingly important to your customers. Offering Promotions, meal deals and price marked packs are all great ways to offer value and drive increased sales.
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