New Oat So Simple TV campaign
Quaker, the UK's no.1 hot cereals brand, is set to fuel breakfast sales for retailers with the biggest advertising spend on the brand in 5 years.
09 January 2012
The engaging new creative supports the whole Quaker portfolio and hits the nation's screens from January.
"Our fresh new TV advertising campaign is set to heighten consumer engagement at a time when Quaker is already experiencing spectacular year on year sales," Patric Kalotis, Group Marketing Director said.
The multimillion pound campaign communicates the natural goodness of Quaker oats as a nourishing way to start any day, providing energy, fibre and lowering cholesterol with the tag line, 'Super people eat super grains'. Running for eight weeks, the advertising showcases the breadth of Quaker's range, to attract even more new consumers to the brand.
"Innovation has been a key factor in making Quaker Oat So Simple the fastest growing brand in the top 10 cereals*," continues Kalotis. "The new ad features the convenient Quaker Oat So Simple Pots range which has further transformed the breakfast category by tapping into the growing 'on the go' occasion. Two-thirds of Pots shoppers have been incremental to the category and with over a million cases sold in under a year**, the range has been a fantastic success.
"Retailers can maximise the investment behind Pots by providing meal deals and merchandising effectively, to cater for the 23% of shoppers who ask for a breakfast meal deal***," concludes Kalotis.
TV advertising is on air from January.
* Nielsen, total coverage, breakfast cereals, 52 wks to 29.10.11
**Nielsen, total coverage, hot cereals, YTD to 29.10.11
*** Him 2011
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