FWD award Walkers Crisps with ‘Gold Medal Grocery Brand’
Walkers wins award after wholesale customers name the brand "most significant contributor to turnover and profit".
25 November 2011
Kieran South, Wholesale Director, collected the award for Walkers Crisps having won the 'Gold Medal Grocery Brand' of the year by The Federation of Wholesale Distributers. The event was hosted at the prestigious FWD Gold Medal Awards presentation at Billingsgate Old Market celebrating successes in the UK wholesale channel.
The FWD is a member organisation for UK wholesalers who operate in the grocery and foodservice market, supplying independent retailers and caterers. The award went to Walkers Crisps after wholesale customers were asked to name the brand which has made the most significant contribution to turnover and profit.
Kieran South commented:
"The award comes during an exciting year for the sales team at PepsiCo UK & Ireland who have worked closely with customers to understand their needs and have delivered increased sales, which has driven growth in the CSN category. We don't just work with our wholesale customers but with Independent retailers through investing in our national network of Sales Development Representatives giving the customers of our wholesalers and cash & carry's the best insight and range advice with the aim continue this strong performance."
South continued:
"Not only does this award go to our award winning brand team working on Walkers but to our now award winning sales team, the logistics teams for excellent service and our factory's producing the nations No.1 crisp brand. Three more reasons why our customers voted Walkers! We have bigger and better plans for next year so the sales team look forward to working even harder for our customers to build on this years' success. As for 2011, the whole business is absolutely delighted to win this award, so thank you to all our customers who voted".
Earlier this year Walkers introduced the 'Three Simple Things' TV campaign (which you can watch on YouTube by clicking here) which set to generate sustained growth in the crisps, snacks and nuts category with a major new marketing campaign designed to drive taste and quality perceptions by focussing on the 'Three Simple Things' that make up Walkers crisps. The concept was brought to life via a substantial brand equity campaign encompassing a packaging redesign, an engaging TV advert, extensive in store marketing and a nationwide experiential tour.
Walkers Top Tips
- Stock up on a full range of crisps and snacks including Walkers Core 4 flavours; Cheese & Onion, Ready Salted, Salt & Vinegar & Prawn Cocktail
- Consider using clip strips in high traffic, high visibility locations in store including at till point and with other crisps on your main fixture
- Ensure that Walkers' Prawn Cocktail is allocated the same amount of space on fixture as other Walkers core range products including Salt & Vinegar, Ready Salted and Cheese & Onion
- Use meal deals to maximise the lunchtime occasion
- Keep stocked up and maximise sales all day long.
Follow Us