Champion retailers at Asian Trader Awards
PepsiCo UK & Ireland sponsored the 'Customer Champion Award' at the Asian Trader Awards.
10 November 2011
Jon Kyle, Impulse Sales Director, PepsiCo UK was delighted to announce Shahid Razzaq of Mo's Premier Convenience store in Blantyre, Glasgow, the winner of this coveted award, which recognised retailers who went above and beyond to champion and support every aspect of their customers' needs.
Shahid has been awarded because of his success in building close bonds with local people and bringing the community together in his area of Glasgow. He has done this through community work, wonderful store standards and leading by example, making himself available to his customers 24/7. After a major refurbishment last year, Shahid used focus groups to identify customer needs and discovered they included more price marked goods, a greater range of local products, value deals and heightened security to stop anti-social behaviour, all of which has now been implemented in his store.
Jon Kyle, Impulse Sales Director said:
"The Impulse channel is at the heart of what we do and we are proud to be supporting retailers such as Shahid, who continue to build healthier businesses and relationships with their communitiesWe would also like to congratulate all the 2011 finalists."
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