Snack-a-Jacks relaunched in 2007 with brand new logo, packaging and positioning as especially for 'women with attitude'.
Snack-a-Jacks boasts less than 10% fat per pack, is presented as a "sane snack in a mad world" and is aimed at 18-44 year old women.
The brand is all about big, great tasting snacks for real women that offer the savoury flavour hit of crisps and the sweet fix of biscuits without the high fat and calories content.
They come in a variety of tasty flavours and formats including Sweet and Savoury
- Popcorn
- Jumbo rice cakes
- Crispy
- Mini -bites
2007 saw the launch of a new range of 6-pack multipacks - Salt & Vinegar, Sour Cream & Chive, Caramel and Butter Toffee Popcorn.
