Reformulation and innovation
Focusing our research and development on shifting to healthier products will enable us successfully to address changing consumer needs and public health challenges.
As part of our efforts to reformulate and innovate, we will focus on two areas.
First, we will renovate our existing core brand portfolio, invest in healthier oils, and reduce salt levels and sugar levels.
Second, we will deliver nutritionally-enhanced products focusing on the introduction of more fruits, vegetables, wholegrain, fibre and relevant micronutrients.
Our reformulation and innovation pledges:
- 10% further reduction of salt on Walkers Crisps during 2009, and all crisps and snacks to meet or surpass existing FSA salt reduction targets by 2012.
- 4% reduction in the sugar level of regular Pepsi by 2012, subject to consumer trials.
- Invest 70% of R&D budget to deliver products defined as healthier**, from 2012.
- Introduce a single serve cap of 160 Calories across savoury snacks without significant positive nutrition*, by 2015.
- Launch, and take to scale, new children's lunchbox and breakfast ranges, meeting FSA Nutrient Profile model, by 2010.
- Healthier oils, lower in saturates, to be used in all reformulation and new product development.
- Walkers to remove all artificial flavour enhancers, colours and preservatives, by 2012.
- Expand delivery of oats into meals beyond breakfast, by 2015.
- 50% of savoury snacks to be baked, or include positive nutrition*,by 2015.
- Invest £40 million† in research and development of foods and drinks with healthier profiles** by 2015.
For more information on our health commitments, please read or download our Health Report 2010.
Our progress
- Reducing saturates levels in Walkers snack and crisps by 70-80%.
- Reducing salt levels in Walkers snacks and crisps by 25-55%.
- Divesting quick-serve restaurants to focus on core food and drink portfolio, and acquiring Quaker and Tropicana.
- Investing £16m in new R&D centre in Leicester to develop healthier products.
- Launch, and take to scale, new children's lunchbox and breakfast ranges, meeting FSA Nutrient Profile model.
- 10% further reduction of salt on Walkers crisps.
- Invest 70% of R&D budget to deliver products defined as healthier**, from 2012.
To stay informed of our progress, sign up to our e-newsletter, which is published regularly and reports on our progress in the areas of health and environmental sustainability.
* Contain nutritionally significant amounts of fibre, wholegrain, fruits, vegetables or micronutrients.
**Meets the FSA Nutrient Profile model, or other equivalent international standards.
†Does not cover taking products to scale.
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