Newsletter

Marketing and consumer engagement

Our company is built on strong attractive brands, and marketing is one of our core skills. Our success relies on our understanding of consumers, what motivates them and what excites them.

We will use our expertise and influence in the marketplace to change, for the better, what people are eating and drinking.

Our marketing and consumer engagement pledges

  • Increase the proportion of outlets where smaller packs are available alongside Walkers Big Eat by 30%, by 2012.
  • 65% of carbonated soft drink can and bottle sales to be no sugar, by 2015.
  • Increase availability of Walkers Baked and Pepsi Max by 25% by 2012 for consumers on-the-go.
  • All our Pepsi advertising supporting the growth of no-sugar or natural, from 2010.
  • Combined, our pledges will mean 60% of our total volume is defined as healthier*, by 2015.
  • Deliver 1.8 bn servings of fruit and vegetables, and 1.7 bn servings of wholegrain per annum, by 2012.
  • Widen availability of Pepsi 250ml pack size, by 2012.
  • Widen availability of fruit juice in fast food outlets, by 2012.
  • Trial marketing campaigns to transition consumers who have high per-capita consumption of savoury snacks and full-sugar soft drinks to healthier alternatives, from 2010.
  • Encourage wider availability of no-sugar drinks in cinemas, theme parks and pubs, by 2012.

*Meets the FSA Nutrient Profile model, or other equivalent international standards.

For more information on our health commitments, please read or download our Health Report 2010.

Our progress

  • Launching Walkers Baked and turning it into a £30 million+ brand.
  • Investing 100% of our soft drinks advertising - £20 million - in support of zero Calorie products.
  • The successful launch of new, healthier products, such as Paw Ridge, Planet Lunch and Tropicana Smoothies.
  • The roll out of clear front of pack nutrition labelling across all our products.

To stay informed of our progress, sign up to our e-newsletter, which is published regularly and reports on our progress in the areas of health and environmental sustainability.

"Deliver 1.8 bn servings of fruit and vegetables, and 1.7 bn servings of wholegrain per annum, by 2012."

Richard Evans health vision for PepsiCo UK

A film about our Health Report