Newsletter

Portion size

Portion size can be an important factor in enabling consumers to make healthier choices.

We have an important role in providing a range of portion sizes to meet different consumer needs and eating occasions, as well as a responsibility to encourage those who sell our products to stock differing portion sizes.

We have pledged to introduce a 160 Calorie cap for single serve savoury snack portions that do not contain significant amounts of positive nutrition by 2015. The proportion of our portfolio that meets this pledge has increased from 71.8% in 2008 to 73.3% in 2010 and we have plans in place to meet this ambitious pledge. To have the maximum public health impact and be commercially sustainable others need to take similar steps. We are willing to work with industry to achieve this.

New portion sizes for soft drinks – case study

In 2010, we made no-sugar variants better value by introducing new 600ml bottles for no-sugar Pepsi Max, Diet Pepsi and 7-UP Free at the same recommended retail price as 500ml bottles of regular Pepsi and 7-UP. We have also increased the sale of 250ml bottles of regular Pepsi by 30% since 2008. In September 2011 we will be introducing 250ml cans, 24% smaller than the standard 330ml can.

Please give us your comments on the 2011 Health Update and our plans for the future.

"We have pledged to introduce a 160 Calorie cap for single serve savoury snack portions that do not contain significant amounts of positive nutrition by 2015."