Newsletter

Marketing and accessibility

How we promote our products and make them available to consumers is as important as how we make them.

Since the last report we have:

  • Continued to focus 100% of our Pepsi advertising on no-sugar and natural varieties; 66% of our total Pepsi retail sales are in no sugar Max or Diet brands
  • Invested in healthier ranges such as the multi-million pound promotion of our Sunbites brand
  • Delivered 1.9bn servings of wholegrain in 2010 as our Quaker brand continues to grow strongly
  • Introduced Tropicana to a further 3,500 quick serve restaurants and other outlets to increase the availability of healthier options.

Helping customers to make informed choices, making it easy to choose the healhier option and being responsible about how we market our products are integral to our approach.

Our Tropicana and Quaker brands have enjoyed rapid growth in recent years, delivering portions of fruit and vegetables and wholegrain to millions of households every week. We are increasing the resources behind our core Tropicana brands and promoting products such as Naked, a smoothie which delivers two of your five fruit and vegetable portions per bottle.

To reflect our commitment to growing these products we pledged to deliver more servings of fruit and vegetables and wholegrain by 2012 and to extend the reach of our healthier brands by widening the availability of fruit juice in quick serve restaurants and other outlets.

Please give us your comments on the 2011 Health Update and our plans for the future.

"66% of our total Pepsi retail sales are in no sugar Max or Diet brands."