Carbon labelling
Walkers, with the Carbon Trust, introduced the world's first Carbon Reduction Label in 2008. We were also the first company to meet the reduction commitments, shaving 7% off our footprint. Disclosure of the footprint on pack, alongside a commitment to reduce, was a powerful motivator for both grassroots action in our factories and senior buy-in.
Evidence shows the label has raised consumer awareness of the environmental impact of everyday consumption, and that consumers believe public commitments to reduce will drive corporate action.
We are now introducing the label to other products in our portfolio. Quaker has already begun displaying the Carbon Trust's Carbon Reduction Label on packs of Quaker Oats, Oatso Simple Original and Oatso Simple Golden Syrup fl avour, making Quaker the first cereal brand to carry an on-pack carbon reduction commitment.
Pledge: Quaker to work towards adopting the Carbon Trust's Carbon Reduction Label.
Progress: In July 2009 Quaker began to display the Carbon Trust's Carbon Reduction Label on 3 of its products.
Encouraging green holidays
To encourage British consumers to reduce their carbon footprint, Walkers promoted the Gary's Great Trips campaign for the second consecutive year. Gary's Great Trips incentivises consumers "to enjoy beautiful Britain for less", rather than fl ying abroad. In 2008 596,524 consumers registered a Gary's Great Trips account online and as a result 10,690 holiday resorts, hotels and bed and breakfasts in the UK were booked. In addition, partnering with other organisations, Gary's Great Trips resulted in 54,797 day trips to National Trust sites.
Pledge: Walkers to incentivise and engage the public on holidaying in Britain during 2008.
Progress: For the second consecutive year, Walkers promoted holidaying in Britain.
