Many consumers are challenging retailers and consumer brands to tell them more about the impact of the products they buy, are calling for strong action from companies, and asking for positive environmental choices to be made easier.
With our portfolio of brands, and our packaging, marketing and promotions, we have great potential to engage with consumers to build their environmental knowledge and inform their choices. We have three work streams in 2008: raising the carbon literacy of the public through carbon labelling; focusing on the provenance of our products; and incentivising the public to holiday in Britain. Carbon labelling is our primary priority and we believe it will become a key tool in creating the demand for low carbon products.
Our pledges on engaging the public
- Quaker to work towards adopting the Carbon Trust Carbon Reduction Label
- Walkers to incentivise and engage the public on holidaying in Britain during 2008
