Doritos, one of the UK's fastest growing bagged snacks*, is offering consumers the chance to win a fantastic trip to Las Vegas everyday during the month of May.
Doritos continues to go from strength to strength. In the last year it grew by a staggering 16% and this latest activity, which forms part of Doritos biggest marketing campaign in five years, is expected to continue to drive growth.
Throughout May consumers are being given the chance to win a trip to Las Vegas everyday. The fantastic prize includes return flights for 2 adults to Las Vegas with Virgin Atlantic and 4 nights stay at Planet Hollywood Resort Vegas, £250 spending money and limo transport to and from the airport.
This latest promotional offering from the £92 million pound brand also coincides with the launch of a fantastic new Doritos flavour - Flamin' Cheeseball. This delicious new flavour is expected to be a huge hit with consumers and is available in a 40g bag (RSP 38p) as well as a 225g Sharing bag (RSP £1.77). Retailers are encouraged to stock up on both formats to maximise the sales opportunity.
The on-pack promotion will run across the full Doritos range, including new Flamin' Cheeseball flavour, and will be available in all channels. To take part your customers simply need to follow these steps:
1. Buy promotional pack
2. Enter on-pack code at www.doritos.co.uk
Eye catching pack artwork has been created to give them excellent stand out on your shelves and have huge appeal to your customers. POS materials are also available to increase visibility in your store including off-shelf 3 case display units.
Promotional packs will be available from early April and your customers will be able to enter their codes immediately. All codes entered in April will go into the first draw on 1 May.
Ian Ellington, Walkers VP Marketing says:
"Walkers understands the importance of introducing exciting promotions and great tasting new flavours in the crisps and snacks category to stimulate increased consumer demand and drive increased sales for retailers. That is why Doritos is one of the fastest growing bagged snacks in both single serve and sharing formats. We are offering consumers the chance to win a holiday of a lifetime and try a fantastic new flavour and we would encourage retailers to stock up to make the most of this sales opportunity."
Retailers and consumers should also watch out for an exciting Doritos Dodgeball campaign. Tying in with the Win a Trip to Las Vegas Promotion, Doritos will be finding the UK's Dodgeball champions who will compete for the world championship in Las Vegas. The campaign will be communicated on all Doritos packs and is also being supported by a fully integrated campaign including TV, online advertising, online partnerships, press partnerships and PR.
* Nielsen Latest MAT to w.e. 21.02.09
