Walkers, the UK's No.1 Crisps and Snacks manufacturer, is set to drive sales of its leading snacks brands with an on-pack promotion offering consumers great deals on family days out.

Following on from the success of the Brit Trips promotion, Walkers have joined forces again with the Merlin Entertainments Group - the World's No 2 Visitor Attraction Operator. The offer is 2-for-1 entry into places such as the Alton Towers Resort, THORPE PARK, Chessington World of Adventures & Zoo, Warwick Castle, LEGOLAND(r) Windsor, the Dungeons, Madame Tussauds and SEA LIFE Centres/Sanctuaries. The promotion kicks off in July, and runs for 8 weeks across all pack formats of Monster Munch, Quakers, Wotsits, Squares and French Fries.

The Brit Trips on-pack promotion on Walkers Crisps that launched in February has been fuelling unprecedented levels of brand engagement, offering consumers millions of pounds worth of savings on the best Britain has to offer. It has already seen nearly half a million consumers register their details and more than 100,000 trips taken - representing an estimated £2m worth of savings on Trips taken so far.

This new Walkers Snacks promotion represents similar great value for consumers wanting to make the most of family days out in the UK. Consumers simply need to cut the coupon from their snacks pack and redeem it at their chosen venue. For example a 2 for 1 coupon used at the Alton Towers Resort offers a saving of up to £35.

Richard Evans, Walkers' managing director, says: "Like Brit Trips, the snacks promotion offers genuine savings at some of the UK's top attractions, so we're expecting similar good take-up from consumers. Snacks are already growing at +7.7%, ahead of the total Crisps, Nuts and Snacks category (+5.2%)[1], and retailers should be prepared for even stronger sales when promotional packs hit shelves in July."

[1] Nielsen Scantrack 52 w/e 17.05.08