Monster Munch builds on monster success with t-shirt promotion

Retro t-shirt impulse promotion tied into Monster Munch retro re-launch.

03 August 2009

Walkers, Britain's No.1 crisps and snacks manufacturer, is set to build on the massive success of the retro re-launch of Monster Munch by running a cool retro t-shirts on pack promotion across its Mega Monster Munch 40g and 85g PMP range.

Designed specifically for the impulse channel, the promotion will be hugely appealing to impulse shoppers who want to be part of the retro revolution and get their hands on one these cool retro t-shirts featuring the loveable and iconic Monster Munch characters.

All consumers have to do is buy 3 packs of their favourite Monster Munch 40g or 1 85g PMP from impulse outlets and send in the empty packs along with a cheque for £5.

This mechanic is reminiscent of 80's style collectable promotions continuing the retro theme and building on the phenomenal success the Monster Munch brand has been experiencing since the retro pack and bigger, crunchier corn snacks were brought back in September 2008. Since the re-launch the brand has grown by a massive +25% to £36 million.*

Kirk Tanner, Walkers VP Impulse Sales says: "Monster Munch has always been a favourite in impulse and the retro re-launch has been an amazing success. We've seen significant growth particularly on Monster Munch Roast Beef and the 40g is now the second biggest seller in Impulse. We know consumers love retro Monster Munch and the retro t-shirt on pack promotion will keep that momentum going. The introduction of the Roast 85g PMP and 6 pack offers impulse shoppers even more great value and is sure to be a hit, so we urge retailers to stock up now to make the most of the incremental opportunity Monster Munch offers."

In addition, October will see the move of all pack formats, including multipacks, into the retro packaging like the single serve packs. Plus, on the back of the popularity of Roast Beef 40g, which is currently the number two selling SKU in impulse, it is also launching a new Roast Beef 6 pack to market.

Retro Monster Munch is available in 22g and 40g single serves, 85g PMP's and 6 & 12 multipacks. A 40g 3 case stacker is also available featuring a design to create fantastic standout in store, draw customers' attention to the activity and generate interest.

* Nielsen value sales MAT 23.05.09