No.1 crisps and snacks brand Walkers*, is helping retailers capitalise on a £35m value sales opportunity with an enticing 2 for 70p on pack offer that will provide consumers with spuddy great value.
Running for 10 weeks across 9 of its leading Walkers Crisps 34.5g standard bags, this promotion delivers consumers both exceptional flavour choice and excellent value - a proven mechanic in driving incremental sales. The Walkers 2 for £1 on pack promotion earlier this year increased rate of sale by over 25%** .
Walkers standard bags are a must stock for retailers, worth an impressive £160m*** in impulse which accounts for 45% of total category sales****. Walkers Cheese and Onion alone is worth a whopping £13.5m*****, making it the highest value SKU in the market, while Walkers Prawn Cocktail is worth £1.1m, more than 6 other frequently stocked competitor SKU's combined******. By focusing on best sellers and optimising their range retailers can bag themselves some serious profits and drive value category growth.
Jon Kyle, Impulse Sales Director for Walkers, says: "With consumers continuing to demand great tasting flavours as well as seeking out leading brands on promotion, this fantastic 2 for 70p offer across the Walkers standard bag range is a must stock for retailers, allowing them to compete on value with bigger stores and multiples. To maximise shopper awareness and drive incremental category sales retailers should stock the full range of flavours and create strong in-store displays using impactful point of sale materials which are available free of charge."
* All stats unless otherwise stated AC Nielsen value sales, latest MAT & Walkers internal data
** Nielsen, Walkers grab £ ROS pre vs. during '2 for 1' activity
*** Nielsen, Impulse ex-Coops, Total Std Bag YTD Value Sales 2010
**** Nielsen, Impulse ex-Coops, Total Std Bag YTD Value Sales 2010
***** Nielsen, Impulse ex-Coops, MAT Value Sales 2010
****** Kettle Chips Lightly Salted, McCoys Sizzling King Prawn, Hula Hoops Salt & Vinegar, Wheat Crunchies Crispy Bacon, Phileas Fogg, Nik Naks Rib N Salty, Nielsen, latest 12wks, Impulse ex-Coops
