Wake up to juicy profits with Tropicana
Fresh TV ad and fruitier image set to boost Tropicana sales.
17 August 2010
Retailers are being encouraged to wake up to juicy sales opportunities by making the most of the Tropicana TV ad campaign. Coinciding with the launch of an eye-catching new pack design, the ad reinforces that Tropicana is one of the best possible starts to the day.
The feel-good creative firmly aligns Tropicana with exceptional breakfasts and memorable mornings. Building on the success of last year's ad, this exciting new campaign is expected to reach even more consumers by aiming to strengthen their association with the all important breakfast occasion.
Tropicana is also unveiling a fruity new image, refreshing its packaging with a contemporary and colourful look that will maximise standout on shelf and reinforce the premium quality positioning. The mouth-watering fruit visuals and '100% pure squeezed juice' messages will drive consumer demand for the UK's No.1 juice brand, while creating a sales opportunity for retailers.
The new pack designs clearly, highlight the different variants which will make it much easier for shoppers to locate their favourite flavours and formats in the fridge.
Peter Charles, Tropicana Marketing Manager says: "Tropicana is already in growth (+6.8%)* but we expect this to be accelerated with the substantial marketing investment we are putting behind the brand and impactful new packaging which will further engage consumers. To make the most of the support retailers should be ensuring that they are fully stocked up with leading lines such as Tropicana Smoooth and Tropicana Original as well as the delicious new flavours including Orange & Lemon and Orange Blush to drive juice sales."
* All stats Nielsen value sales w/e 07.07.10
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