Red Sky, the new premium potato chip brand, is being supported by a major TV advertising campaign this spring. Featuring the strap-line 'From Nature's Kitchen', the exciting animated advert emphasises the brand's key consumer benefit of great taste through 100% natural ingredients.

The action sees a variety of creatures including bees, moles, squirrels, rabbits and birds working together to harness the great tasting ingredients in Red Sky. The voiceover says "nature works hard so you can enjoy new Red Sky Potato Chips" and the ad ends with the creatures watching on as a Farmer and his Wife enjoy the great tasting crunch of the potato chips against the backdrop of a red sky.

Launched in February this year, Red Sky is being supported by a multi-million pound marketing package, including a consumer press campaign, online marketing and major sampling activity to ensure the brand has massive consumer awareness. There is also a full range of point of sale solutions available for the impulse channel.

Roger Edmonds, Senior Brand Manager Red Sky, says, "This eye-catching and distinctive TV campaign highlights Red Sky's 100% natural ingredients message and is the perfect way to introduce the brand to consumers. This is a fantastic new brand and the support programme it will receive will ensure awareness builds quickly. We are confident that this launch campaign will successfully establish the Red Sky brand, making it top of mind for consumers, so we are urging retailers to stock up now to make the most of this sales opportunity."

Red Sky is available in four flavours and two sizes:

• West Country Bacon and Cream Cheese - 150g and 40g
• Anglesey Sea Salt - 150g and 40g
• Sour Cream and Green Herbs - 150g
• Roasted Red Peppers and Lime - 150g