Tropicana brings fresh innovation to single serve sales

New changes and flavour introduced to Tropicana single serve range.

08 March 2010

Tropicana, the UK's No.1 juice brand*, is expanding its range with the launch of two new 330ml varieties Extra Juicy Bits and unique Red Grape. Already top sellers in 1 litre formats for in home consumption, these single serve offerings will deliver exciting flavour options for consumers on the go.

Tropicana single serve sales tripled in Grocery in 2009** demonstrating the importance of offering a variety of chilled juice in convenient on the go formats. Extra Juicy Bits, a recent launch in Tropicana's 1 litre range, caters to the 30% of consumers who want more pulp in their juice***, while Red Grape, an exclusive Tropicana single serve flavour, appeals to consumers' beyond breakfast. With over half (51%)**** of all juice consumed outside of this occasion retailers should extend their flavour offerings to capitalise on incremental sales opportunities.

Simon Michaelides, PepsiCo Juice Marketing Director comments: "Consumers are continually looking for healthy and tasty drinks on the go and want flavours that are new and exciting. Tropicana is satisfying this demand with these two new additions, whilst broadening retailers' juice offering beyond the breakfast occasion. With the proven success of these flavours in 1 litre formats and the fantastic momentum we have seen over the last year, we expect 2010 to be a strong year for single serve. Retailers looking to drive their juice sales need to stock up now!"

* Nielsen WE 06.03.10
** Nielsen 2009 vs. 2008
*** Tropicana internal product testing
**** TNS Worldpanel

Tagged: Tropicana