By popular demand, Snack a Jacks has launched its Sweet Chilli flavour in a multipack format, giving consumers six times the snacking satisfaction!
Snack a Jacks Sweet Chilli single serve formats contributed 55% of incremental sales* to the Savoury Biscuits category in 2009, making them the No.1 growth driver in this sector. Offering this highly popular flavour in multipack format presents additional sizzling sales opportunities for retailers.
According to Jenny Watson, Marketing Manager; "Snack a Jacks continues to lead innovation in the Healthy Savoury Biscuits category which is why it can claim over 50% of the top 20 healthy SKU's** and a 66% category share***. By catering for growing consumer health trends and delivering great tasting, popular flavours in a variety of formats we are confident that Snack a Jacks can continue to grow this category and deliver increased sales for retailers.
Another Snack a Jacks success story is single serve BBQ flavour which has seen 24% growth in the past 12 weeks****. As a result of this success, Snack a Jacks will be extending its BBQ offering by adding this flavour to its Jumbo pack format.
* Source: / TNS Take Home Panel. Data to 1st November 2009
** AC Nielsen MAT 5.09.09
*** AC Nielsen MAT 03.10.09
**** AC Nielsen 12 wks ending 03.10.09cv
