Snack a Jacks, the UK's leading better for you snack (68.2%)* is making snacking even more satisfying with the launch of two exciting new flavours; Berry and Sweet Chilli. These new additions to the range are set to sweeten retailers' healthy snack offerings and spice up sales.

The launch of Berry flavour is set to build and complement Snack a Jacks popular sweet range. With 74% of Snack a Jacks spend** currently obtained from existing sweet buyers there is a huge opportunity to increase purchase frequency and drive sales.

Already one of the top selling flavours in the crisp and bagged snacks categories, the launch of Sweet Chilli Snack a Jacks will offer consumers the opportunity to enjoy a permissible version of this popular flavour, driving healthy retailer profits.

With less than 10% fat*** and under 100 calories per pack, these delicious and indulgent new flavours will capitalise on increased consumer demand for better for you snacks during the countdown to summer.

Snack a Jacks is also giving its packaging an extreme makeover for the summer season. The new design created in consultation with consumers includes stronger products shots and better differentiation between flavours, making it easier for customers to navigate the fixture. By clearly displaying the actual fat content on pack, Snack a Jacks aim to further drive purchases with health conscious consumers.

Snack a Jacks, Marketing Manager Jenny Watson says: "The introduction of two new great flavours to our range will provide consumers with even greater variety.

Snack a Jacks are perfect for consumers who are concerned with health but still enjoy to snack as they provide a healthier alternative to other products currently on the market. We are confident that our new flavours, revised packaging and improved merchandising will result in impressive sales and further grow the burgeoning better-for-you snacks category."

Retailers can also benefit from improved on-shelf merchandising, providing far greater in store impact and stronger communication that will really engage with consumers.

* AC Nielsen October 2008
** TNS 52 W/E March 2008
*** Berry flavour contains only 2% fat and Sweet Chilli 8% fat