To highlight Breast Cancer Awareness Month (October), Snack a Jacks, the UK's number one healthier snack*, has partnered up with the Pink Ribbon Foundation (Reg Charity No. 1080839) to create a highly desirable celebrity 'must have' on-pack promotion which is set to make snacking even more satisfying.

The promotion will give thousands of women the opportunity to win celebrity and designer fashion and beauty items whilst raising money for a great cause. Celebrities who have kindly donated items include Alesha Dixon, Peaches Geldof and Geri Halliwell. The exciting on pack promotion is designed to appeal to women of all ages and is set to attract incremental sales to the category while raising funds for the breast cancer charity.

Snack a Jacks, Marketing Manager Jenny Watson says: "We are proud to be running an on pack promotion that will raise money for the Pink Ribbon Foundation. It will have great appeal to Snack A Jacks consumers - not only do they get their favourite tasting snack but they are helping to raise money for a really good cause and have a chance to win a fantastic prize!. We're confident the promotion will be a great success for us and for the Pink Ribbon Foundation."

This engaging promotion runs from September 1st for a 12 week period across Snack a Jacks core range of single packs; Salt & Vinegar, Caramel, Sour Cream & Chive and exciting new flavours; Sweet Chilli and Berry.

Key retailers are really getting behind the promotion by committing to a range of activities including; daily text to win promotions and creative in store merchandising including point of sale and off shelf features. This cause is extremely important to many consumers and retailers can generate positive feedback and additional sales by stocking a range of promotional packs.

All profits from consumers' entries to this prize draw will go directly to the Pink Ribbon Foundation, and for each designer or celebrity item donated to the prize draw, Snack a Jacks has donated a further £250 directly to the charity!

The Pink Ribbon Foundation is one of the most established breast cancer charities and works tirelessly to improve the lives of those with breast cancer whilst giving support to their families and carers. It also funds work to advance the understanding of breast cancer, its early detection and treatment. For full product and stockist information please visit www.snackajacks.co.uk

* Nielsen Scantrack w/e 16 May 09