Walkers, Britain's No.1 crisps and snacks manufacturer, has today announced its biggest and most exciting programme of activity ever for its massive £77 million Sensations brand. Supported by a significant multimedia campaign including a return to TV advertising, press, online and a full PR campaign, and the brands first website www.sensationscrisps.co.uk, this activity includes:
• An eye catching new pack design in striking, lustrous black
• Exciting new flavours, made from real ingredients
• A massive multimillion pound marketing investment
Black is definitely the new white with Sensations new premium pack and eye-catching 'S' logo. The contemporary new design gives the brand an exciting new identity and provides excellent visibility on shelf.
The new design has been developed to illustrate the flavour journey consumers experience when eating different Sensations crisps.
Sensations is also introducing two tempting new flavours to its sharing range: Buffalo Mozzarella & Herbs and Southern Style Barbecue - both are available in 160g and the Southern Style Barbecue is also available in a 95g format. These will join the existing Sensations range of best selling flavours Thai Sweet Chilli, Vintage Cheddar & Onion Chutney, Balsamic Vinegar & Caramelised Onion, Roasted Chicken & Thyme and Oriental Red Curry.
Sensations has reacted to consumer trends and made recipe improvements across the total portfolio, which means all its products are made from real ingredients and are free of artificial colours and sweeteners, preservatives and MSG, without compromising on taste.
Ian Ellington, Walkers VP Marketing, says: "This year we are asking consumers to 'experience the flavour journey' with Sensations and retailers who get behind the brand will be in for an incredible journey themselves. The black pack and new look is a real step change for our Sensations brand and will provide real stand out on retailers' shelves. The improvements to the recipe and the two great new flavours make Sensations tastier and more appealing than ever and the multimillion pound marketing investment we are putting behind the brand will create huge consumer awareness and drive them into store.
