Sensational crisps from Walkers
New year, new look, new flavours
23 January 2009
Walkers, Britain's No.1 crisps and snacks manufacturer, has today announced its biggest and most exciting programme of activity ever for its massive £77 million Sensations brand. Supported by a significant multimedia campaign including a return to TV advertising, press, online and a full PR campaign, and the brands first website www.sensationscrisps.co.uk, this activity includes:
- An eye catching new pack design in striking, lustrous black
- Exciting new flavours, made from real ingredients
- A massive multimillion pound marketing investment
Black is definitely the new white with Sensations new premium pack and eye-catching 'S' logo. The contemporary new design gives the brand an exciting new identity and provides excellent visibility on shelf.
The new design has been developed to illustrate the the flavour journey consumers experience when eating different Sensations crisps.
Sensations is also introducing two tempting new flavours to its sharing range: Buffalo Mozzarella & Herbs and Southern Style Barbecue - both are available in 160g and the Southern Style Barbecue is also available in a 95g format. These will join the existing Sensations range of best selling flavours Thai Sweet Chilli, Vintage Cheddar & Onion Chutney, Balsamic Vinegar & Caramelised Onion, Roasted Chicken & Thyme and Oriental Red Curry, as well as Lime & Coriander Chutney Poppadoms and Peking Spare Ribs Oriental Crackers.
Sensations has reacted to consumer trends and made recipe improvements across the total portfolio, which means all its products are made from real ingredients and are free of artificial colours and sweeteners, preservatives and MSG, without compromising on taste.
Kirk Tanner, Walkers VP Impulse UK & Ireland says: "Staying in is the new going out which offers retailers a massive opportunity for incremental sales on sharing formats in Impulse. Walkers Sensations are in the Top 4 Sharing products and with the new look packs, improved recipes and scale of marketing investment behind the brand they will prove even more popular with consumers, making them a must stock for independents."
Sensations are available in 40g (Thai Sweet Chilli, Roasted Chicken and Thyme and Oriental Red Curry), 95g (Thai Sweet Chilli, Thai Sweet Chilli Clipstrip and Southern Style Barbecue) and 160g (Thai Sweet Chilli, Vintage Cheddar & Onion Chutney, Balsamic Vinegar & Caramelised Onion, Roasted Chicken & Thyme, Oriental Red Curry, Lime & Coriander Poppadoms and Peking Spare Ribs Oriental Crackers.) 40g packs have an RSP of 54p, whilst 95g price marked packs are available for 99p. The 160g packs have an RSP of £1.69.
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