Put some zest in your sales with Tropicana

Tropicana launches new summer flavour, Orange & Lemon.

09 July 2010

Tropicana, the UK's No.1 juice brand* is adding some zest to the Not From Concentrate (NFC)* category this summer with a sensational new citrus blend - Orange & Lemon. New flavours remain primary drivers in the NFC category, spearheaded by market leader Tropicana (+21%)** and this refreshing new variant is expected to accelerate this growth while providing juicy profits for retailers.

Tropicana's tasty Orange Creations flavours, launched earlier this year, proved popular with existing customers, but also delivered 60% incremental sales to the category***. The Orange & Lime variant is already top of the crops, going straight in as Tropicana's fifth best seller**** and Tropicana expects to replicate this success with its new Orange & Lemon variant.

Tropicana Marketing Manager Peter Charles says: "Tropicana is committed to driving NFC category growth by bringing unique and exciting new flavours to the market. Lemon is a popular flavour with penetration regularly doubling during the summer season*****. Blended with our delicious orange juice this provides a winning combination that will drive sales."

Ruby, Ruby, Ruby!

Tropicana is also launching the popular flavour Ruby Breakfast in a 1.5 litre format catering to the consumer demand for bigger volume and better value. Ruby Breakfast is Tropicana's No.1 selling flavour (after orange) with value sales of £7 million in 2009******. This is a must stock for retailers as part of their take home portfolio.

Tropicana is being supported by a multimillion pound marketing campaign throughout 2010 which includes; advertising, on-pack promotions, digital media, PR and experiential. Retailers should capitalise on this activity by stocking a range of Tropicana products.

* Nielsen WE 01.05.10
** Nielsen YTD 19.06.10
*** Kantar World Panel
**** Nielsen YTD We 13.02.10
***** Kantar world panel 2008 - 2009
****** Nielsen 2009

Tagged: Tropicana