NEW - Sensations Szechuan Spice flavour

Sensations introduces new Szechuan Spice flavour and a 99p price marked pack range

01 March 2008

Walkers Sensations is a £65 million brand[1] which has grown by +10.2% over the last 2 years[2]. This year the brand will be accelerating growth with an exciting New Szechuan Spice flavour and a 99p price marked 105g range.

New Szechuan Spice 175g and 40g formats

Sensations Szechuan Spice is one of the strongest performing flavours ever tested with consumers and will launch in both a big bag 175g format and a 40g impulse format. New Szechuan Spice combines the intense aromatic flavours of real ginger, lemongrass and coriander, complemented by the richness of soy sauce, and finished with a warming kick of chilli... all on a Sensations crisp. The new flavour has an impactful pack design, calling attention to it on shelf.

Shelf barkers are available to help communicate the news at point of purchase and maximise stand out on shelf. Available from March onwards.

99p PMP across 105g range

Sensations will also be introducing a 99p price mark across its 4 top selling 105g skus: Thai Sweet Chilli, Lime and Thai Spices, Caramelised Onion & Sweet Balsamic Vinegar and Oven Roasted Chicken with Lemon & Thyme. A Thai Sweet Chilli PMP clip strip will also be introduced. The PMP products will better differentiate the 105g range and drive continued value growth. Available from March onwards.

Zo Howe, Walkers Sensations Brand Manager comments: "Walkers Sensations occasion based range offers consumers a selection of delicious premium flavours in a variety of formats; including the 175g social sharing bag, 105g intimate sharing bag and a 40g impulse bag. This year we are going to move the Sensations brand forward with exciting news and activity to really engage with consumers.

"New Szechuan Spice is one of the strongest performing flavours we've tested with consumers. We are confident it will be a huge success in both the 175g sharing and 40g impulse formats. The introduction of 99p price marked packs on the 105g format will help further differentiate the range and offer incremental opportunities for the trade. Retailers are encouraged to stock up on Sensations and maximise on the massive sales opportunity all year round."

Sensations Crisp Range

175g

  • Thai Sweet Chilli Lime and Thai Spices
  • Caramelised Onion and Sweet Balsamic vinegar
  • Oven Roasted Chicken with Lemon & Thyme
  • Vintage Cheddar & Red Onion Chutney
  • New Szechuan Spice
  • Sea Salt and Cracked Black Pepper

105g

  • Thai Sweet Chilli (PMP)
  • Lime and Thai Spices (PMP)
  • Caramelised Onion & Sweet Balsamic vinegar (PMP)
  • Oven Roasted Chicken with Lemon & Thyme (PMP)

40g

  • Thai Sweet Chilli
  • New Szechuan Spice
  • Oven Roasted Chicken with Lemon & Thyme

Also available in the Sensations Range:

  • Poppadoms
  • Oriental Crackers
  • Corn Chips