Get your share of Christmas profits with Walkers new festive range

Walkers launches new flavours and formats for festive season.

06 October 2009

Walkers, the UK's No. 1 crisps and snacks manufacturer, is helping retailers maximise the Christmas crisps and snacks sales opportunity with the introduction of a new festive offering. The range includes delicious seasonal variations and larger sharing formats of its best selling products.

Christmas is the largest in-home social event of the year and Walkers has the perfect offering for this important occasion:

• Walkers festive Limited Edition Turkey and Stuffing 6 pack
• Red Sky - 2 new flavours English Cheddar & Red Onion, and Sea Salt & Cracked Peppercorn available in 150g bags

In addition, Walkers is offering great seasonal value to shoppers with its range of 99p price marked sharing packs. The range includes:

- Walkers Ready Salted 120g
- Walkers Cheese & Onion 120g
- Doritos Tangy Cheese 125g
- Doritos Cool Original 125g
- Doritos Extreme Chilli Heatwave 125g
- Doritos Lightly Salted 125g
- Monster Munch Roast Beef 85g
- Quavers Cheese 65g
- Sensations Thai Sweet Chilli 95g
- Sensations Southern Styled Barbecue 95g

Ian Ellington, Walkers VP Marketing, says: "Our festive range of Crisps and Snacks have proved really popular and will be in huge demand again this Christmas. Offering formats for all occasions, across both our core and premium ranges is the perfect way to capitalise on the biggest in home social occasion of the year. We advise retailers to stock up now and maximise visibility in-store to drive incremental sales this Christmas."

Walkers has developed a wide range of seasonal point of sale to help retailers merchandise the range in-store.

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