Walkers, the UK's No. 1 crisps and snacks brand, will be bringing all the fun and excitement of its new Flavour Cup promotion direct to retailers at selected wholesale depots across the country. Starting later this month, the roadshow will run until July June and gives retailers the chance to sample the 15 internationally inspired flavours, which are going bag to bag in the special flavour tournament, as well as stock up on special deals, take part in a fantastic in-depot competition to win free stock and talk to our experts about how to drive crisps, snacks and nuts sales.
Retailers are invited to come along to any of the selected locations:
• Parfetts, The Reebok Stadium, Bolton, Wednesday 19th May
• Batleys, West Bromwich - Thursday 10th June
• Booker, Farnworth, Bolton - Thursday 10th June
• Booker, Northampton - Friday 11th June
• Booker, Port Dundas, Glasgow - Friday 11th June
• Dhamecha, Wembley, London - Monday 21st June
• Blakemore, Birmingham, Thursday 1st July
• Bestway, Abbey Road, London - To be confirmed soon!
Jon Kyle, Walkers Impulse Sales Director, says: "The Flavour Cup promotion is off to a fantastic start with sales already exceeding our expectations. Consumer demand is huge and growing and so this presents a great opportunity for impulse retailers to generate incremental sales. Our roadshow is yet another example of how we are working in partnership with customers and giving them the chance to join in all the fun and excitement that our biggest ever flavour promotion has to offer. Not only will retailers get to try and buy the 15 flavours, but we are also giving them the chance to win free stock and cash in special competition as well as meet and talk to our experts. We're looking forward to seeing as many retailers as possible through May and June - it really is an experience not to be missed."
The Flavour Cup roadshow will coincide with the high profile, celebrity filled advertising campaign, which hit TV screens earlier this month. Retailers are encouraged to leverage the huge interest generated by Walkers' heavyweight advertising programme by stocking up and using eye catching POS materials to create massive in-store impact.
