Doritos rocks with XBOX and Guitar Hero promotion

Rocking good Doritos on-pack promotion rolled out with Guitar Hero and Xbox.

15 September 2009

Doritos is continuing its phenomenal success by teaming up with Guitar Hero and Xbox for another exciting on-pack promotion. Doritos has huge momentum in the sharing segment and is growing at +23%* ; twice the rate of the whole sharing segment. This latest promotion will further enhance Doritos position as the perfect snack for a 'big night in' and consumer demand is expected to be high this autumn.

The 12-week promotion will run across Doritos sharing bags giving consumers a fantastic chance to win an complete Guitar Hero(R) World Tour kit, Guitar Hero(R) 5 game (the latest edition in the series) and an Xbox 360 console. They simply BUY a pack, enter their pack code on the Doritos website and 'rock out' in an awesome online rock game. Three lucky winners will be chosen every evening for 80 days, with a total of more than £50,000 worth of prizes to be won.

The campaign will benefit from a multimillion pound marketing investment, incorporating TV advertising, PR, online and in-store support, including a range of point of sale material. The promotional packs have a highly creative and visible design giving great shelf standout and consumer appeal.

Kirk Tanner, Walkers VP Impulse Sales says, "Doritos continues to go from strength to strength and with the explosion of the in home sharing occasion it is the perfect brand to maximise sales. To make the most of this promotion retailers should use point of sale materials and site Doritos secondary displays in high traffic areas and close to affinity categories such as beers, wines and spirits. This will all help drive incremental sales."

* Nielsen MAT Value Sales to w/e 08.08.09

Tagged: Doritos