Doritos launch Dodgeball challenge online and on TV
Interactive online game, Doritos Dodgeball Challenge, launched by TV campaign.
29 April 2010
Doritos, one of the fastest growing bagged snacks* is back on TV with the launch of Doritos Dodgeball Challenge, a unique interactive online game experience. Building on the success of recent Doritos activity, this latest campaign is designed to generate further consumer excitement and drive increased sales.
This exciting and unique activity supports the latest on-pack promotion which offers consumers the chance to win a trip to Las Vegas everyday and the launch of the exciting new Doritos Flamin' Cheeseball flavour.
Developed to engage Doritos' young adult audience, the online activity runs throughout the whole of May. Simply log onto www.Doritos.co.uk, link into the live Dodgeball game and then aim and fire dodgeballs at the players from one of six giant canons - all at the click of a mouse.
Pete Charles, marketing manager, Doritos, explains: "We are really excited to be offering our consumers such a unique initiative as well as a great new flavour, and the chance to win fantastic trips to Las Vegas - all supported by a multimillion pound TV campaign. It's no wonder Doritos is one of the fastest growing bagged snacks! This initiative not only adds value but creates genuine excitement around the brand, and we are confident that both the online and on-pack campaigns will prove very popular with our target audience. Retailers should stock up on the whole Doritos range in order to maximise the opportunity."
The programme will also see 31 dodgeball teams battling it out to be crowned UK champions. The winners will then take on reigning world champions San Diego Cross Fire in Las Vegas and win £10,000. From 5th to the 8th of May there will also be a "Slam a Celeb*" hour every day at 4pm.
* Nielsen Latest MAT to w.e. 21.02.09
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