Confessions of a Shopaholic Movie Link
Touchstone Picture's Confessions of a Shopaholic promotion set to drive Snack A Jacks sales...
23 February 2009
Snacking just got even more satisfying with Snack A Jacks exciting new on pack promotion, combining two of women's favourite pastimes - snacking and shopping.
Running its biggest ever on pack promotion, partnering with the eagerly anticipated Touchstone Picture's release 'Confessions of a Shopaholic' in cinemas Feb 20th 2009, Snack A Jacks is offering women the chance to turn a must have in to a can have, simply by confessing what they need and why.
With over a 1000 prizes up for grabs, retailers should capitalise on the increased interest in these great tasting snacks by stocking promotional packs, giving their customers the chance to start the New Year with a fantastic new look.
Snack A Jacks is the UK's leading better-for-you snack with a 68.2%1 value share of the market. These snacks are delicious and contain as little as 90 calories a bag2, providing women with the best of both worlds.
Jenny Watson, Marketing Manager for Snack-A-Jacks, says 'The Confessions of a Shopaholic promotion offers retailers a great opportunity to capitalise on the consumer trend towards great tasting, better for you, on-the-go snacks and the UK's love of shopping. It's a perfect fit for Snack A Jacks and we're expecting the chance to win a few little luxuries to have huge appeal, further consolidating Snack A Jacks as the UK's No.1 better-for-you great tasting snack. So retailers, make sure you're stocked up!'
[1] All data Nielsen October 2008 unless stated
[2] Salt and Vinegar Crispy variety, 22g bag other flavours vary
Lee Jury, Executive Marketing Director, Walt Disney Studios Motion Pictures, UK
'We are delighted to be working with Snack A Jacks on Confessions of a Shopaholic. The brand is a perfect fit for the movie reaching 16-35 old women with a fun and engaging promotion.'
The Confessions of a Shopaholic promotion is being supported by heavy-weight through-the-line marketing activity including; TV, print mobile and in-store activity. The TV advert will air from the end of January in the run up to February's film premier. Promotional packs will be in-store from the end of December onwards.
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