Celebrate 'Crispmas' with Walkers!

Walkers, Britain's No.1 crisps and snacks manufacturer, is preparing to boost Christmas sales by adding a festive range to its offerings.

23 November 2008

Walkers will be introducing a range of simple seasonal variations of core products, as well as larger versions of best sellers and key sharing bags.

A festive Turkey and Stuffing flavour will be available in a Big Eat 40g variety plus Walkers is also launching sharing packs of their most popular crisp varieties. Catering for the largest in home social event in the retail calendar, 150g bags of Ready Salted, Cheese and Onion and Salt and Vinegar will be available throughout the Christmas period. The sharing packs will have an RSP of 99p.

In addition Walkers will also be producing bigger sharing packs of their Premium Sensations range. Available in 300g packs, as well as the usual 105g, will be Thai Sweet Chilli, Cheddar and Red Onion Chutney, and Onion and Balsamic Vinegar. The larger packs will have an RSP of £2.29.

Finally, we will see Walkers festive mixed packs back on shelf again. The 6-pack contains three Limited Edition flavours; Turkey and Stuffing, Ham and Mustard, and Cheese and Pickle.

Kirk Tanner, Walkers VP Impulse UK & Ireland says; "We have conducted extensive research into what our customers are looking for at Christmas, and these products have been created to cater to their wants and needs. Larger sharing packs have been requested for bigger social gatherings, and we will be providing these in both our core and premium ranges. Our Limited Edition festive mixed packs are making a welcome return as well, following high sales last year. Christmas is one of the most important occasions in the retail calendar and we would urge all stores to stock up accordingly."

All seasonal products will sit alongside Walkers core everyday value range.

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