Snack a Jacks is set to drive even stronger sales this Summer with the launch of a sensational new SHE-TIME campaign aimed at making snacking even more satisfying. Fronted by the nation's favourite fashionista Gok Wan, this enticing promotion is available across all Snack a Jacks standard packs and offers consumers real value through a guaranteed prize with every single pack.
Snack a Jacks, the leading brand in Healthy Savoury Biscuits (41m*), has had a strong start to the year with +21%** core growth. The SHE-TIME promotion runs from 3rd May - 30th September and offers consumers an exciting range of related prizes including shopping, makeovers and movies. With the added endorsement of Gok Wan, who epitomises the brand and has a huge female fan base, Snack a Jacks is set for sizzling Summer sales.
Hayley Stringfellow, Marketing Director said; "Snack a Jacks is already a firm favourite with female consumers. The SHE-TIME promotion will see the brand resonate even more closely with this core audience by offering them real value with rewards from some big names that will have huge appeal. I urge retailers to ensure they stock promotional packs to capitalise on this increased sales opportunity."
Snack a Jacks will be driving awareness of the SHE-TIME promotion with a high impact marketing campaign including: PR activity, experiential, e-marketing, social media activity and high profile radio & TV appearances with Gok Wan.
Rewards such as a free LOVEFILM 30 day trial plus a £5 Love2Shop voucher, a £5 off a Nails Inc treatment or 5% off an overnight trip with Brilliant Trips are available from as little as 1 reward point (1 pack). Points can also be saved up for higher value prizes or used to enter a competition to win a styling session with Gok Wan.
Gok Wan said: "SHE-TIME is something every girl needs in her life, and I'm ecstatic to be part of this fabulous campaign for Snack a Jacks - my favourite snack. It's fantastic to help spread the word that all you gorgeous girlies should take time out for yourselves as I totally live by that mantra - life is too short not to embrace it!"
* Neilsen The Grocer Top Products Survey 2009 (all data 52wks to end 2009)
** Neilsen, CCRS, Quaker, 4 weekly value sales to 30.01.10cv
