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No dip in sales for Doritos with new chips and dips range

20 Aug 2010

Walkers, the UK's No. 1 crisps and snacks manufacturer, is hoping to continue spearheading Sharing growth and build on Doritos' +16%* value increase with the launch of its new Doritos chip, Sizzling Fajita, and two delicious dips; Red Pepper & Pepperoni and Nacho Cheese.

The Ambient Dips category is currently worth £26m and is growing at an impressive 29%** . However, while Sharing products are purchased by 83% of the UK population, Ambient Dips only reach 23.4%*** of consumers . Just one in ten chip purchases currently includes a dip, so driving combined sales offers a massive opportunity for incremental profits.

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Oat So Simple adds winter fuel to sales

09 Aug 2010

Following last year's Cinnamon success, Winter Pudding flavour is added to the Oat So Simple range.

Timed perfectly to coincide with the start of the Hots season, Oats So Simple is launching a limited edition Winter Pudding flavour. This fruity plum based porridge is expected to replicate the success of Oats So Simple Sweet Cinnamon flavour, which has delivered 40% of incremental sales since launch and reached £931,000* within the first 26 weeks.

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New Walkers Extra Crunchy set to drive sharing growth

30 Jul 2010

Extra Crunchy range with five fantastic flavours launched by Walkers.

Supported by a multi-million pound marketing campaign, Walkers are launching new Walkers Extra Crunchy into the crisps and snacks category this month. The exciting new range of thicker and crunchier Walkers Crisps* is expected to be the biggest sharing launch of the last eight years**.

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More news...

  • 20.08.2010
    No dip in sales for Doritos with new chips and dips range. Read more »
  • 17.08.2010
    Wake up to juicy profits with Tropicana. Read more »
  • 09.08.2010
    Oat So Simple adds winter fuel to sales. Read more »
  • 30.07.2010
    New Walkers Extra Crunchy set to drive sharing growth. Read more »
  • 09.07.2010
    Put some zest in your sales with Tropicana. Read more »
  • 09.07.2010
    Copella adds the 'Cherry on Top' for fruitful sales. Read more »
  • 22.06.2010
    Walkers offer retailers a bite of £35m sales opportunity. Read more »
  • 27.05.2010
    Doritos King of Ads drives royal sales. Read more »
  • 13.05.2010
    Walkers' Flavour Cup to tour the nation. Read more »
  • 04.05.2010
    Walkers multi-million pound Flavour Cup advert to score stunning summer sales. Read more »

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