Artificial colours & preservatives

We aim to limit or remove additives and artificial ingredients where possible and appropriate in our products.

We use only those additives that have been fully reviewed for safety and suitability in our foods and approved by regulators around the world. We use the minimum additives at the lowest levels necessary to be effective. Our portfolio includes products free from particular additive categories where our consumers have expressed a preference for these. We support the approval of food additives based on their safety in foods.

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