GDAs have been developed to help consumers make sense of the nutrition information provided on food labels.
They translate the science into consumer friendly information, providing guidelines on pack that help consumers put the nutrition information they read on a food label into the context of their overall diet.
GDAs are guidelines for healthy adults and children about the approximate amount of calories, fat, saturated fat, carbohydrate, total sugars, protein, fibre, salt and sodium required for a healthy diet. They are not targets for individuals but a 'benchmark' against which a consumer can judge the amount of a nutrient the food provides in a serving.
In summary, GDAs are:
- Objective, science-based guidelines.
- Designed to help consumers make sense of complex information already on back of pack.
- Signposts, which provide information on the nutrient content per portion.
- Stimulating product renovation and informing product development.
Labelling GDAs for adults:
Labelling GDAs for children:
Labelling GDAs for women are used as guidelines for adults products, where as child GDAs are used on products which are specifically designed for, or consumed by, children.
