- 44% of consumers snack on crisps and nuts
- 36% of consumers snack most in the evening
- 25% of consumers snack most when on the go
- 23% of consumers snack when they have missed a meal
- 50% of consumers rate hunger as the motivator behind their snacking behaviour
- 63% of 18-24 year olds are hungry snackers compared to only 35% of over 65 year olds
- 40% of consumers said they would buy healthy snacks if they liked the taste of them
- 35% of consumers would buy healthy snacks for nutritional purposes to help them consume what they perceive as a healthy diet
Consumers snack for a variety of reasons but they are certainly looking for healthier alternatives. At PepsiCo we are committed to making our snacks as healthy as they possibly can be without comprising on taste and quality. In this way we are helping to meet the needs of consumers for convenient and satisfying snacks but with a focus on developing products with a healthier nutritional profile.
