A consumer-generated television advert for Doritos that was aired in June 2008 is set to return to British screens this month. Having seen an unprecedented rise in sales following its initial airing, Doritos have opted to bring it back for a second run.
The advert, named "Tribe," was one of almost 900 entered into Doritos' 'You Make It We Play It' competition in March 2008. It features a tribe of Doritos escaping from the pack and sacrificing one of their own to the God of Salsa, as soon as there are no humans around.
Created by Matt Bowron & Jon Addis from Highbury, the ad was selected by public vote and even received the accolade of being the first ever TV commercial broadcast into outer space towards possible extra terrestrial life. It was premiered on ITV1 as a solus ad break during a Euro 2008 match on Sunday June 15, 2008.
Doritos attribute the success of the advert to its consumer-generated origins. Peter Charles, Doritos Brand Manager said, "The imagination and talent put into 'Tribe' really made it stand out. Other consumers clearly connected with Matt and John's ad, leading to an incredible response at retail level; so much so that we are going to run it again this year."
Doritos "You Make It, We Play It" campaign developed by OMD and AMV used the best of new and traditional media to raise awareness of the campaign and featured heavy-weight online advertising, social networks, mobile and viral, as well as the more typical print ad and direct mail to college and university students.
"Tribe" will air from February 12th.
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For further information, images or spokesperson comment contact
Kate Collis or Jamie Kaye at Frank PR on 020 7693 6999 or email doritos@frankpr.it
