The campaign features football icons Thierry Henry and Frank Lampard, who will help deliver a message to parents on the importance of encouraging children to have an active lifestyle.

The advert aims to persuade families to exercise together and emphasises the importance of being physically active with the message that 'Active parents make active kids.' Football titans Thierry Henry and Frank Lampard's personal involvement in the campaign adds significant impact to the message and the campaign.

Richard Evans, President of PepsiCo UK and Ireland said: "Using these role models we are able to speak directly to parents and kids about the importance of exercise and play, as part of a healthy lifestyle. PepsiCo is a committed partner with Change4Life, which aims to tackle the issues of obesity in the UK."

Appearing in an ad with the tagline 'Even the best finishers needs someone to start them off,' Chelsea and England footballer Frank Lampard commented: "You are never too young to get active and have fun. It's about getting out there and discovering a sport or an activity you love and in doing so staying fit and healthy."

Barcelona star Thierry Henry features in an ad with the tag line, 'My influences? Marco van Basten, Maradona. My father.' Henry said: "It's so easy to sit at home and watch TV or play computer games but I really want to encourage kids to get outside and enjoy taking exercise."

The campaign was developed by ad agency AMV BBDO and media agency OMD, both members of Business4Life alongside PepsiCo UK. Business4Life is a coalition of organisations set up to partner with Government in support of its Change4Life movement.

The Play4Life campaign is a Government health campaign and therefore will not feature any PepsiCo branding. The campaign will run nationally in digital, print and poster formats and on London buses until the end of 2009.

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