Newsletter

PepsiCo appoints agency for V Water summer campaign

PepsiCo is today announcing that CHI & Partners has been appointed as the new advertising agency for V-Water.

17 June 2008

V- Water is a leading vitamin water brand in the UK and CHI & Partners will be embarking on an immediate campaign to build the brand over the summer period.

PepsiCo acquired V-Water in April 2008. The acquisition demonstrates PepsiCo's global commitment to transforming its portfolio of products and to extending its range of healthier beverages. PepsiCo also has an exclusive bottling agreement (EBA) with Britvic plc to manufacture, sell and distribute the V Water products in Great Britain.