The 'Green Living Consortium' focuses on key areas of an individual's daily life, including water and energy flows into and out of the house, food purchased and disposed of, as well as travel to and from one's home. Already underway, the project is being delivered through a programme of advocacy, debate, policy analysis and research.
The project explores the scope and limits of policy as a tool to guide pro-environmental behaviour change around the home, examining the government's own analysis and will use existing evidence to select and promote additional policy solutions. The project has already made good progress on political narratives, exploring how politicians could reframe the climate debate - and take more of the public on the journey to radical action. A report will be published later in 2009 and shared with UK political parties and the media. In addition, research with six different households will be carried out during the run up to Christmas in order to help people identify and visualise the barriers to green behaviour in their lives. The further stream of work for 2010 will ask how to engender public debate on greener lifestyles, in order to make the carbon cuts the planet needs.
The partners in the Green Living Consortium are Green Alliance, Asda, Scottish Power, Groundwork, WRAP, PepsiCo and Kellogg's. Green Alliance has formed a number of powerful coalitions with business, charities and other organisations, and driven environmental policy and action in several key areas.
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