The strong partnership between Cool Earth, Red Sky and consumers is helping to protect strategic strips of endangered rainforest, keeping carbon where it belongs. For every large pack sold, Red Sky protects 10 sqft of rainforest and for every smaller pack, 5 sqft will be saved. The 1,000 acres already protected is the equivalent to over 7,500 tennis courts, and the carbon equivalent of over half a million flights from London to New York.
Rainforest strips are protected in areas most at risk of deforestation. They are then safeguarded through partnership with local community groups, locally employed rangers, or monitoring through satellite images and local environmental protection partners.
In addition to their partnership with Cool Earth, Red Sky are also the first Crisp brand to use packaging partly made from paper across their range. The paper used comes from sustainable sources, accredited by the Forestry Stewardship Council.
Let us know what you think about what we're doing in this area.
