From April to October 2009 we shared early drafts of our Health Report with over 50 senior representatives from NGOs, academia, government, professional bodies and retail customers at four stakeholder workshops, facilitated by the Oxford Health Alliance. These stakeholders provided a series of recommendations both for our reporting and our strategy on health.
We responded to many of their recommendations for this Report, including:
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Greater focus on short-term action as well as medium to long-term transformation
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Clear future vision - what kind of company we want to be, what kind of products we want to sell
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Greater specificity and clarity on pledges - clearer timelines, scope and nutritional definitions - so we can be held to account
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Pledges covering what we can influence, as well as what we can control - for example widening the retail availability of our healthier products
Stakeholder feedback was critical in strengthening our Report.
Secretary of State for Health, Andy Burnham, comments:
"This PepsiCo report is encouraging reading. It demonstrates the progress made by a company that supports our aim of making it easier for everyone to make the healthier choices that will help us all live happier, longer lives. People need support to change their attitudes to food and physical activity - it isn't something Government can tackle alone. Change4Life makes the most of support from your peer groups and, crucially, creates an environment that helps people choose healthier, lower fat, lower calorie options in the shopping aisles. PepsiCo's pledges are warmly received and work towards that shared goal of a healthier future for all."
Shadow Secretary of State for Health, Andrew Lansley, comments:
"I understand that the scale and nature of the obesity challenge we face cannot be tackled by Government action alone. We need a partnership approach with business, the voluntary sector and social enterprise. That's why I welcome the publication of PepsiCo's report.
It demonstrates exactly the kind of leadership from the food and drink industry that is required to help improve public health outcomes. The proposals - particularly in relation to reformulation and portion size - are entirely compatible with those set out in the Public Health Commission paper which we commissioned and was published last summer. I hope that other companies will be inspired by this report. Together, we can make it easier for people to make the healthy choices they want to make."
Anna Butterworth, Head of External Relations, Which?, comments:
"Consumers are longing to make healthier choices when it comes to the food that they eat and crying out for companies to improve their offering. PepsiCo is savvy enough to know that innovating and providing an increasing range of healthier options is the way to keep their customers happy and their long-term future secure. Having been at the forefront of a campaign to make the healthy choice the easy choice, Which? has welcomed the positive changes they have started to make and would urge other companies to follow suit."
Dr Susan Jebb, Head of Nutrition and Health Research, Medical Research Council, comments:
"We welcome the PepsiCo UK Health Report which provides a framework to develop a business that values public health. Consumers aspire to a healthier diet and the transformation of the food environment is a vital step in helping them to achieve this goal.
Together this will reduce the tragic burden of diet-related disease in the UK. What matters now for public health is that PepsiCo fully deliver on these commitments and that other companies compete to set the standard ever higher."
Peter Madden, Chief Executive, Forum for the Future, comments:
"We applaud both PepsiCo's desire to be a powerful agent of positive change and the scale of ambition shown here. Looking ahead, we challenge PepsiCo on two fronts. Firstly, to roll out the pioneering ambitions across the global business. And secondly, to join up thinking on environmental sustainability and health and wellness in order to ensure that its business is based on delivering products that are healthynot just for people, but also for the planet."
Professor Judith Buttriss, Director General, British Nutrition Foundation, comments:
"To help people live healthier lives it is critical that food companies offer more nutritious options, and really promote these products in the marketplace to encourage positive behaviour change. The commitments published in this Report are to be applauded as they carry the potential to help make healthier options the norm over the next few years.
But diet is just one part of a healthy lifestyle and a major challenge for the future will be the identificationof ways of encouraging people to adopt a more physically active lifestyle too."
