According to the FSA, the current average consumption of salt is 8.6g a day, far higher than the recommended level of 6g a day. The FSA is currently working to reduce our daily intake of salt through a series of initiatives such as a salt roadshow and a far-reaching advertising campaign. At PepsiCo we support the programme and continue to focus efforts on reducing salt levels in our products.
The roadshow is visiting consumers and the stores they shop in with information on lower-salt food options. To help the FSA encourage consumers to try lower-salt options, the roadshow features money-off coupons for Quaker Oats, a cereal that is naturally low in salt.
This year we've built on our previous achievement, of reducing the levels of salt found across our Walkers range of crisps and snacks by between 25 and 55%, and are currently reducing the levels of salt found in Walkers crisps by a further 10%. By 2010 we also plan to remove artificial flavour enhancers, such as monosodium glutamate, which will reduce salt levels further.
